Physique & Mindset Performance Coaching – Liverpool Street & Chigwell
For the man who wants to get lean, get his edge back and finally feel like himself again
15,000+ hours coaching City professionals in central London
If any of this sounds familiar:
You hold everything around you to a standard. The business. The team. The decisions you make under pressure.
Your body is the one place where the standard hasn’t been applied.
Not because you don’t care. You’ve tried. More than once. Things worked, until the quarter got turned upside down, the travel hit, and the whole thing quietly collapsed overnight.
You know the cycle. You’ve lived it enough times to know that going again on the same terms produces the same result.
The weight that won’t shift. The afternoon fog that costs you more than it used to. The sharpness you used to rely on- still there, but harder to access. The version of yourself you walk through the door as at the end of a long day, when the people who matter most are waiting.
It’s not that you’re getting older.
You’re running a system that was never built for your life.
That’s the only thing that needs to change.
A system and structure that works with you, not against you.
Why things haven’t stuck
Most programmes are built for people with simpler lives. Fixed schedules. Predictable weeks.
That’s not you. And it never will be.
Before I write a single session, I audit your world across five areas – energy, time, performance, relationships, and the patterns that have collapsed every previous attempt. Only then does the system get built.
The result is a programme built around your actual life. Not the quieter version you’re still waiting for.
Want to go deeper? There’s an option to add clinical-grade blood testing and cellular inflammation analysis, so everything we build is informed by what your biology actually shows.
What changes when the system is right
Energy that holds. No afternoon crash. No third coffee to function. Steady capacity from the first meeting to the last call.
A body that performs. 10-15kg gone. Waist down. Stronger. The version of yourself you see in the mirror matches the standard you hold everywhere else.
Cognitive edge restored. The fog lifts. Decisions come faster. The sharpness you’ve always relied on – you have it back.
Presence, actually. You walk through the door with something left. Your family gets the version of you they deserve, not the remainder.
If any of this sounds familiar:
You hold everything around you to a standard. The business. The team. The decisions you make under pressure.
Your body is the one place where the standard hasn’t been applied.
Not because you don’t care. You’ve tried. More than once. Things worked, until the quarter got turned upside down, the travel hit, and the whole thing quietly collapsed overnight.
You know the cycle. You’ve lived it enough times to know that going again on the same terms produces the same result.
The weight that won’t shift. The afternoon fog that costs you more than it used to. The sharpness you used to rely on—still there, but harder to access. The version of yourself you walk through the door as at the end of a long day, when the people who matter most are waiting.
It’s not that you’re getting older.
You’re running a system that was never built for your life.
That’s the only thing that needs to change.
A system and structure that works with you, not against you.
Why things haven’t stuck
Most programmes are built for people with simpler lives. Fixed schedules. Predictable weeks.
That’s not you. And it never will be.
Before I write a single session, I audit your world across five areas – energy, time, performance, relationships, and the patterns that have collapsed every previous attempt. Only then does the system get built.
The result is a programme built around your actual life. Not the quieter version you’re still waiting for.
Want to go deeper? There’s an option to add clinical-grade blood testing and cellular inflammation analysis, so everything we build is informed by what your biology actually shows.
What changes when the system is right
Energy that holds. No afternoon crash. No third coffee to function. Steady capacity from the first meeting to the last call.
A body that performs. 10-15kg gone. Waist down. Stronger. The version of yourself you see in the mirror matches the standard you hold everywhere else.
Cognitive edge restored. The fog lifts. Decisions come faster. The sharpness you’ve always relied on – you have it back.
Presence, actually. You walk through the door with something left. Your family gets the version of you they deserve, not the remainder.
“From 140kg and 45% body fat to 90kg and 10%. A change of this scale demands an experienced advisor — Jools is exactly that. Expert in fitness and nutrition, and the right man alongside you through the entire journey.”
— Omiros D. Sarikas, Investment Banker & Venture Capitalist
“I gave him one job. Keep me alive. Now at 54, he’s succeeding in his mission — with the added bonus I feel 30 again.”
— Jeremy Swan, City CEO
“Productivity and performance skyrocketed. I still work hard — but with focus and energy, I accomplish more in less time. Burnout eliminated.”
— Christopher Eames, Founder & Managing Director
“Throughout my career, I have worked with numerous coaches — none of whom delivered the transformative impact.”
— Ivan Foong FCPA, Commercial Finance Director, FTSE
How it works
Training that fits your schedule. Nutrition that survives client dinners and travel weeks. Protocols for the weeks that go sideways – which they will. That’s already accounted for.
This isn’t a programme. It’s a personal operating system. Built for your life, refined as it changes, designed to last.
Available in-person at Liverpool Street and Chigwell, Essex. Online coaching available globally.
If any of this has landed
You’ve been here before. You know what needs to change. You’ve known for a while.
The difference this time is finding something built for the life you actually live, not the one a programme thinks you live.
The next step is a 30-minute call. I’ll ask about your situation, what you’ve tried, and what you actually want. You ask me whatever you need to. By the end of it, you’ll know whether what I do is right for you – or whether you’d be better placed somewhere else.