Long Game
Personal Trainer & Performance Coach Liverpool Street & Chigwell
Private coaching for professionals who want their body, focus, and energy to match the life they’ve built
15,000+ hours coaching City clients in central London
If any of this sounds familiar:
You’ve built a career most aspire to. You’ve put in the years. The discipline that got you here is real.
But somewhere in the last few years, something has quietly shifted.
The body doesn’t bounce back the way it used to. The afternoon slump is sharper than it was. Sleep isn’t quite restorative anymore. The edge you used to operate from — the one that built everything — has dimmed by a degree you’ve noticed but rarely mentioned.
You know what you should be doing. You probably know more about training, nutrition, and recovery than most trainers. Knowing was never the problem.
The problem is that nothing you’ve tried has survived contact with your actual life.
Why this works when other approaches haven’t
Most coaching operates at the surface. A training plan. A nutrition template. A schedule. Then you’re expected to willpower your way through real life.
That’s why it collapses under travel, pressure, late nights, and everything else you can’t control.
I work differently.
Every client gets a personal operating system, training, nutrition, recovery, sleep, stress — built around the life you actually live. Not the one you’d live if everything calmed down.
For clients who want to go deeper, I also offer full biological diagnostics, blood panels, cellular testing, and biometric tracking, so the programme is built from your biology, not assumptions.
The result is a system that holds. Through the quarters that burn. Through the weeks that break every routine. Through the seasons where most plans quietly disappear.
If any of this sounds familiar:
You’ve built a career most aspire to. You’ve put in the years. The discipline that got you here is real.
But somewhere in the last few years, something has quietly shifted.
The body doesn’t bounce back the way it used to. The afternoon slump is sharper than it was. Sleep isn’t quite restorative anymore. The edge you used to operate from — the one that built everything — has dimmed by a degree you’ve noticed but rarely mentioned.
You know what you should be doing. You probably know more about training, nutrition, and recovery than most trainers. Knowing was never the problem.
The problem is that nothing you’ve tried has survived contact with your actual life.
Why this works when other approaches haven’t
Most coaching operates at the surface. A training plan. A nutrition template. A schedule. Then you’re expected to willpower your way through real life.
That’s why it collapses under travel, pressure, late nights, and everything else you can’t control.
I work differently.
Every client gets a personal operating system, training, nutrition, recovery, sleep, stress — built around the life you actually live. Not the one you’d live if everything calmed down.
For clients who want to go deeper, I also offer full biological diagnostics, blood panels, cellular testing, and biometric tracking, so the programme is built from your biology, not assumptions.
The result is a system that holds. Through the quarters that burn. Through the weeks that break every routine. Through the seasons where most plans quietly disappear.
“I gave him one job. Keep me alive. Now at 54, he’s succeeding in his mission — with the added bonus I feel 30 again.”
— Jeremy Swan, City CEO
“Productivity and performance skyrocketed. I still work hard — but with focus and energy, I accomplish more in less time. Burnout eliminated.”
— Christopher Eames, Founder & Managing Director
“From 140kg and 45% body fat to 90kg and 10%. A change of this scale demands an experienced advisor — Jools is exactly that. Expert in fitness and nutrition, and the right man alongside you through the entire journey.”
— Omiros D. Sarikas, Investment Banker & Venture Capitalist
The Switch-ON Method
A step-by-step system refined over fifteen years.
Pillar I — ALIGN
Align. Get clear.
Before we train a single day, we map your current reality, energy, body composition, sleep, stress, and the performance drains you’ve stopped noticing. Then we define the standard you’re stepping into.
Pillar II — BUILD
Build. Install the infrastructure.
Training, nutrition, sleep, recovery, and a playbook for travel and pressure. A personal system designed around your actual week.
Pillar III — REGULATE
Regulate. Sustain the output.
Daily non-negotiables that protect your energy and hold the system together when life gets full. Progress continues regardless of workload.
What changes when the system is right
Energy that holds. From the first meeting to the last call. Steady through the day — no crashes, no caffeine band-aids.
A body that performs. Leaner, stronger, more capable. You move better. You feel at home in yourself again.
Sharper thinking. The fog lifts. Decisions come faster. The edge you remember having — you have again.
If this has landed —
The next step is a consultation. Forty-five minutes. No pitch. No pressure.
I look at where you are now, what’s actually getting in the way, and whether what I do is the right fit.
You leave with clarity — whether you work with me or not.