Physique and mindset coaching for men who run things. For the man ready to get lean, get his edge back, and finally feel like himself again.
Personal training in person at Liverpool Street and Soho. Online worldwide.
If any of this sounds familiar:
You hold everything around you to a standard. The business. The team. The decisions you make under pressure.
Your body's the one place that standard hasn't been consistent.
Not because you don't care. You've tried, more than once. It worked, until a quarter got turned upside down. Pressure, travel, and the whole thing took a back seat.
You know the cycle. You've lived it enough times to know that going again on the same terms gets you the same result.
The weight that won't shift. The afternoon fog that costs you more than it used to. The sharpness you used to rely on, still there, just harder to get at. The version of yourself you walk through the door as at the end of a long day, when the people who matter most are waiting on you.
It's not that you're getting older.You're running a system that was never built for your life.That's the only thing that needs to change.
Why things haven't stuck
Health and business aren't competing for your time. Get one right and the other gets easier. That's the whole point of the system.
That's not you.
Before we start, I audit your world across five areas: energy, time, performance, relationships and presence, and the patterns that have derailed previous attempts. Only then do we build the system.
Want to go deeper? Add clinical-grade blood testing and cellular inflammation analysis, so everything we build is based on what your biology shows. Not a guess. See how the testing works →
Most programmes are built for people with simpler lives. Fixed schedules. Predictable weeks. That's not you.
16 years of this. Over a decade in London.
What changes when the system is right
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Energy that holds.
Steady from the first meeting to the last call, no third coffee just to get through to 3pm.
Productivity and performance skyrocketed. I still work hard — but with focus and energy, I accomplish more in less time. Burnout eliminated.
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A body that performs.
10 to 15kg gone, waist down, the mirror finally matching the standard you hold everywhere else.
From 140kg and 45% body fat to 90kg and 10%. A change of this scale demands an experienced advisor. Jools is exactly that.
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Cognitive edge back.
Decisions come faster, and the sharpness you've always relied on stops disappearing after lunch.
Throughout my career, I have worked with numerous coaches, none of whom delivered the impact this did.
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Presence.
You walk through the door with something left over for the people waiting on the other side of it.
I gave him one job. Keep me alive. Now at 54, he's succeeding in his mission, with the bonus I feel 30 again.
Women who train with me
Lost the weight, got strong enough for my boys. More energy, better sleep, sharper at work.
Tripled my free weights. Stronger every day. Jools keeps me accountable, and there's no running away.
Not sure where you actually stand? Find out in 3 minutes.
10 questions. A clear picture of your energy, focus and body composition. And what's actually draining you.
Take the 3-minute diagnostic (opens in a new tab)Free. Your results are emailed to you as a report. No call needed.
How it works
16 years. 20,000+ hours coaching men who run things.
Training that fits your schedule. Nutrition that survives client dinners and travel weeks. Protocols for the weeks that go sideways, because they will. That's already accounted for.
This isn't a programme. It's a personal operating system: built for your life, refined as it changes, designed to last.
One-to-one personal training and physique and mindset coaching in London, or online from anywhere.
- UNTIL Liverpool Street280 Bishops Square, London EC2M 4RB Liverpool Street →
- UNTIL Soho111 Charing Cross Road, London WC2H 0DT Soho →
- OnlineCoaching worldwide Online coaching →
What it costs
Ask this anywhere else and you will get a consultation before you get a number. Here it is first.
In person, from£497a month
- 4 to 12 sessions a month1 to 3 a week, one to one.
- Your whole 168-hour weekA session is 1 hour. The system covers all 168. Nutrition, exercise, sleep, stress and mindset, structured around your actual week, so it keeps working when I'm not in the room.
- Add-ons when you want themBlood panels, cellular testing and WHOOP tracking, for when you're ready to go deeper.
The figure moves with how often we train and how much gets tested. What it covers →
If any of this has landed
You've been here before. You know what needs to change.
The next step is a 30-minute call. A call or a coffee, whichever suits you. I'll ask about your situation, what you've tried, what you want and where you want to be. You ask me whatever you need to.
You leave with clarity. Whether we work together or not.